Whisky tourism grows by a fifth
Scotland's whisky tourism increased by almost a fifth in the past two years according to Diageo, with the firm recording 210,432 people passing through the doors of its 12 visitor centres in 2010.
While two-fifths of recorded visitors were from the UK, distilleries recorded 43 different nationalities among their visitors with tourists from Germany, France, USA and Spain the most common.
VisitScotland chairman Mike Cantley said of the growing footfall: "This is fantastic news as we head towards the end of the Year of Food and Drink and shows that the combination of quality products and quality visitor attractions are key to the visitor experience in Scotland."
While Diageo visitor centres' Steve Blake commented: "Scotch whisky is this country's fastest growing export and the great thing about whisky is that it is also a fantastic advert for Scotland. It's a high-quality product which promotes Scotland as a quality tourist destination to people all round the world."
Article from The Drum
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